Develops the capacity to engage with international hospitality bodies such as the IoH, WTTC, and IHRA, contributing to policy development and sector-wide professional standards.
1. Foundations of Industry Advocacy and the Hospitality Policy Landscape
6 classes
1.1 Define Key Concepts in Industry Advocacy
1.2 Explore the Role of Advocacy in the Hospitality Sector
1.3 Analyze the Current Hospitality Policy Landscape
1.4 Identify Stakeholders in Hospitality Advocacy
1.5 Discuss Professional Standards and Their Importance
1.6 Develop a Basic Advocacy Action Plan for Hospitality Issues
2. International Hospitality Organisations and Governance Bodies
6 classes
2.1 Identify Key International Hospitality Organisations
2.2 Analyze the Roles of Governance Bodies in Hospitality
2.3 Explore International Policy Frameworks Impacting Hospitality
2.4 Assess the Influence of International Standards on Industry Practices
2.5 Examine Case Studies of Effective Advocacy in Hospitality
2.6 Propose Strategies for Engaging with International Bodies
3. Executive Representation and Stakeholder Diplomacy in Policy Forums
6 classes
3.1 Analyze Stakeholder Roles in Policy Forums
3.2 Evaluate Executive Representation Strategies
3.3 Identify Effective Communication Techniques for Advocacy
3.4 Explore International Policy Frameworks and Their Implications
3.5 Develop a Stakeholder Engagement Plan for Policy Influence
3.6 Apply Diplomatic Skills in Real-World Policy Scenarios
4. Policy Development, Legislative Processes and Hospitality Regulation
6 classes
4.1 Analyze the Key Components of Policy Development in Hospitality
4.2 Explore the Legislative Processes Impacting Hospitality Regulation
4.3 Evaluate the Role of Stakeholders in Policy Formulation
4.4 Examine Case Studies of Successful Hospitality Regulations
4.5 Develop a Proposal for a New Hospitality Policy Initiative
4.6 Present and Defend a Hospitality Regulation Proposal to Peers
5. Professional Standards, Codes of Conduct and Sector Ethics
6 classes
5.1 Explore Professional Standards in Industry Contexts
5.2 Analyze Codes of Conduct and Their Importance
5.3 Discuss Ethical Dilemmas and Decision-Making Frameworks
5.4 Evaluate the Role of Advocacy in Upholding Standards
5.5 Develop a Personal Code of Ethics for Professional Practice
5.6 Implement Best Practices for Ethical Engagement in Policy
6. Thought Leadership, Sector Influence and Knowledge Contribution
6 classes
6.1 Define Thought Leadership and Its Importance in Industry Advocacy
6.2 Explore the Role of Sector Influence in Shaping Policies
6.3 Identify Key Components of Effective Knowledge Contribution
6.4 Analyze Case Studies of Successful Thought Leaders
6.5 Develop Strategies for Enhancing Your Sector Influence
6.6 Create a Personal Action Plan for Thought Leadership Engagement
7. Global Advocacy Campaigns and Collective Industry Action
6 classes
7.1 Analyze Global Advocacy Campaigns: Key Components and Strategies
7.2 Explore Collective Industry Action: Benefits and Challenges
7.3 Evaluate Successful Case Studies: Lessons from Global Campaigns
7.4 Develop a Campaign Strategy: Setting Objectives and Goals
7.5 Implement Stakeholder Engagement: Building Alliances for Advocacy
7.6 Measure Impact and Success: Metrics for Advocacy Effectiveness
8. Legacy, Long-Term Policy Stewardship and the Future of Hospitality Advocacy
6 classes
8.1 Analyze the Historical Impact of Advocacy in Hospitality
8.2 Identify Key Policies That Shaped the Hospitality Industry
8.3 Explore Current International Policy Trends Affecting Hospitality
8.4 Assess the Role of Professional Standards in Long-Term Stewardship
8.5 Develop Strategies for Effective Advocacy in Hospitality
8.6 Create a Vision for the Future of Hospitality Advocacy